Online gambling, in comparison to many industries, is extremely fluid. Unlike other internet market sectors, there are few established big winners – with so much money to be made – the competition is huge, and player loyalty very fickle. Essentially, poor player loyalty has allowed for an exponential market growth, as webmasters and businesses, know that players will likely select whatever site they see first when they search for gambling related terms in Google. Even more startling is the fact that affiliate sites – which essentially are purposely focused on informing players of which sites are best to play on – also suffer from this issue.
If we take bingo comparison sites as an example, rationally one would assume that players would be more inclined to go back to the same site for information on bingo sites to play on, which they can trust, and get the best promotion from. If they have used a site before and trusted it, it is odd that they do not return to it. However, it is always possible that it is the fault of the sites themselves not engendering enough trust amongst their audience.
If bingo players are jumping from site to site without paying much attention, it might not be the case that they are acting illogically. Perhaps, they are all too aware of the fact that most comparison sites are too dependent on bingo sites for revenue that they do not wish to upset them. However, there are some sites that can stand out from the crowd and provide you with simple and easily to follow information about which bingo sites are best.
One such site is http://www.bingo.org.uk, which upholds a policy of only working with the best bingo play sites, and companies in the industry. The advantage of this approach is that quality is always assured, and bingo players can trust the information they find on site. Furthermore, each brand listed on the site has its own page with the ability to allow players to leave comments about a particular brand. So if you are unsure of whether or not to try out a particular site, always look for the fellow player comments to find out the truth.